Overview
Lecture 1.1 Introduction to SEO and benefits
Lecture 1.2 Types of SEO
Lecture 1.3 Techniques of SEO
Lecture 1.4 Google Algorithms, Panda, Penguin
Lecture 1.5 SEO Vs PPC
On Page SEO
Lecture 2.1 Type of keywords
Lecture 2.2 Keywords Research and Analysis
Lecture 2.3 Introduction to Automatic keywords and LSI
Lecture 2.4 Creating Meta titles, Description, Tags
Lecture 2.5 Optimization of Image and Tabs
Lecture 2.6 URL correction, structure, and renaming
Lecture 2.7 Content Optimization
Lecture 2.8 HTML & XML Sitemaps
Lecture 2.9 Robts.Txt
Lecture 2.10 RSS Feeds
Lecture 2.11 Integration of Star Ratings
Off-Page Optimization
Lecture 3.1 Directory Submission
Lecture 3.2 Social Bookmarking
Lecture 3.3 Forums Posting & discussion
Lecture 3.4 Business Listing & Classifieds
Lecture 3.5 Article Submission
Lecture 3.6 Web 2.0 or Blogging
Lecture 3.7 Video Optimization
Lecture 3.8 Press release Submission
Lecture 3.9 Image / infographics Submission
Lecture 3.10 Do-follow v/s no-follow link building
Local SEO Services
Lecture 4.1 Local keywords research
Lecture 4.2 Google Listing
Lecture 4.3 Google Mapping
Lecture 4.4 Creating Local or city wise pages and Optimization
Competitor Analysis
Lecture 5.1 Analysis of similar sites through paid and free tools
Lecture 5.2 Knowledge of PA & DA Checker Tools
Lecture 5.3 Creating backlinks and optimizing the website accordingly
SEO Tools & Reports
Lecture 6.1 Keyword Tools and planner
Lecture 6.2 PA & DA Checker Tools
Lecture 6.3 Google Webmaster
Lecture 6.4 Google Analytics
Lecture 6.5 Keywords position Checker
Lecture 6.6 Keyword Density checker
Lecture 6.7 Plagiarism Checker
Highlights
Lecture 7.1 100 & Practical classroom training
Lecture 7.2 Live projects
Lecture 7.2 Job assistance
Lecture 7.3 Knowledge of paid tools and techniques
Lecture 7.4 Certification Programme