ORM or Online Reputation Management course is based on Competitor Analysis and Huge Research. It is aimed to boost online visibility and generate business leads by creating brand awareness among people interested in relevant business. It spreads right and relevant information about any business in various search engines. Online Reputation motivates content marketing to influence the influencer. People have the tendency to check online reviews and ratings while buying anything online. Online Reputation Management becoming popular nowadays as people are more focused on branding.
Start-Ups take help of ORM Services to boost their business name across their target audience. They seek ORM activities via Popular Search Engine Platform and Social Media Sites. Start-Ups are generally focused on the lead generation which can be generated through Google Adwords and SEO. Apart from these, Start-Ups or Individuals would also like to get search by their brand names.
Likewise, Existing companies or branded company take help of ORM services to boost their online presence in a more positive way or to drag back the negative feedback or comments. One should always keep in mind that negative feedback or links cant be deleted if we don’t have the authority to do so. These links can be pushed back by creating quality links based on Quality Content Marketing. Reviews, Comments, Feedback, Testimonials play significant roles in boosting Online Reputation of any company.
No doubt, Online Reputation Management is the collective efforts of SEO & SMO Services by spreading quality information and optimising the contents accordingly. Join Online Reputation Management Course in Gurgaon at SEO Institute in Gurgaon only and learn effective ways to enhance brand awareness & online visibility in a positive direction.
Best ORM Training Institute in Gurgaon Delhi NCR
Dates
Timings
Days
Location
Duration
Price
03 Jan - 30 March 2020
10AM - 1PM
M.W.F
761, JMD Megapolis
7 Days
₹18,000
02 Jan - 31 March 2020
10AM - 1PM
T.T.S
761, JMD Megapolis
7 Days
₹18,000
04 Jan - 28 March 2020
10AM - 1PM
S.S.
761, JMD Megapolis
7 Days
₹18,000
OVERVIEW OF ONLINE REPUTATION MANAGEMENT
Lecture 1.1
What is Online Reputation Management
Lecture 1.2
Types of Online Reputation Management Services
Lecture 1.3
Need of ORM Services or Why ORM services are required
Lecture 1.4
Relevant Local and Global ORM Stories
Lecture 1.5
Role of ORM in Lead Generation
CREATING POSITIVE BRAND AWARENESS
Lecture 2.1
Competitors Analysing
Lecture 2.2
Importance of listening Online and responding Reviews
Lecture 2.3
SMO Tools such as HootSuite, Google Alerts, etc
Lecture 2.4
Generating Positive Reviews and Feedback
Lecture 2.5
Real-Time Feedback
Lecture 2.6
Highlighting relevant information and spreading on several search engine platforms.
ANALYSING & MEASURING SENTIMENTS & ETHICS
Lecture 3.1
Checking for the vision and mission of the company
Lecture 3.2
Evaluating ethics and sentiments of the company – Start-up or existing
Lecture 3.3
Measuring the strong points about the company
DEALING WITH NEGATIVE REVIEWS & LINKS
Lecture 4.1
Importance of acknowledgment
Lecture 4.2
How to respond negative feedback
Lecture 4.3
How to tackle the negative links
Lecture 4.4
Authenticity of Genuine or false feedback
Lecture 4.5
Private vs public resolutions
ORM STRATEGY CREATION
Lecture 5.1
Creating a framework for Online Reputation Management services from the beginning to the end, from measuring the sentiments to presenting the positive picture.
ORM TECHNIQUES
Lecture 6.1
Defence mechanism
Lecture 6.2
Creating links via subdomains, additional sites, site links, Google local listings
Lecture 6.3
Using Social Media Platforms to post, tag and share relevant information
Lecture 6.4
Paid Tools and listing via Facebook and Google.
Lecture 6.5
Website And Other Links Optimization
Lecture 6.6
Comment, reviews, Feedback Tracking and responding
