Digital Marketing Training Overview:- |
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Lecture 1.1 | Understanding of Digital Marketing |
Lecture 1.2 | Importance and tools of Digital Marketing |
Lecture 1.3 | How digital Marketing works |
Lecture 1.4 | Overview of various search engines |
Overview of Website and Web Services |
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Lecture 2.1 | Introduction about Website, Domain, Hosting & Serve |
Lecture 2.1 | Different types of website |
Lecture 2.3 | Live working on WordPress Website |
Lecture 2.4 | Optimizing website and integration of plugins & Social Networking sites |
Lecture 2.5 | Working on Admin panel and Cpanel |
Search Engine Optimization or SEO |
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Lecture 3.1 | What is SEO and its importance? |
Lecture 3.2 | Google Algorithms and updates via Panda & penguin |
Lecture 3.3 | SERP and How it works |
Lecture 3.4 | Various techniques of SEO |
Lecture 3.5 | ON Page SEO covering Meta, URLS, Keywords and much more |
Lecture 3.6 | Off Page optimization and its techniques |
Lecture 3.6 | Inbound v/s outbound links |
Lecture 3.7 | Content Marketing |
Lecture 3.7 | Content Marketing |
Social Media Optimization or SMO |
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Lecture 4.1 | Introduction to Social Media Optimization |
Lecture 4.2 | SMO Vs. SMM |
Lecture 4.3 | Introducing Social Networking Platforms |
Lecture 4.4 | Creating pages, profiles, and sharing |
Lecture 4.5 | Creating paid campaigns and analyzing ROI through reports |
Lecture 4.6 | Video Marketing |
Google Adwords and Analytics |
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Lecture 5.1 | Introduction to Google Adwords |
Lecture 5.2 | Creating Paid Campaigns |
Lecture 5.3 | Creating Search ads, Display ads, Shopping ads and more |
Lecture 5.4 | Budgeting, bidding, and reporting |
Lecture 5.5 | Integration of Google Webmaster Tool and analyzing the website performance |
Lecture 5.6 | Google Analytics and measuring ROI & Traffic |
Ecommerce Web Marketing |
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Lecture 6.1 | Introduction to E-commerce Website |
Lecture 6.2 | Website Vs Portal |
Lecture 6.3 | Promoting Ecommerce website |
Lecture 6.4 | Paid promotion via display ads and product listing |
Highlight |
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Lecture 7.1 | Introduction to various paid and free tools |
Lecture 7.2 | 100% Job Assistance |
Lecture 7.3 | Live projects Training |
Lecture 7.4 | Exposure of Google absence |
Lecture 7.5 | Introduction to Email Marketing and SMS Marketing |
Lecture 7.6 | Introduction of affiliate marketing |